Today I signed a contract to purchase land and build a house.
The very act of signing a contract, putting pen to paper, creates a mental shift. The brain shifts from good-idea mode, to get-it-done mode. Putting a commitment in ink creates a sense of imminence.
Writing it down makes it real.
Digital roadmaps and PDF contracts don’t quite cut it. If we are committed to shipping our Products, then we must find a blank piece of paper, then write down our goals and responsibilities.
What mid-to-long term project, sprint, or deadline are you working toward?
Sign it, date it, and frame it.